Top 5 Fashion Games on Android in Central America, Q2 2021

In the second quarter of 2021, the fashion games category on the Android platform in Central America saw notable activity. Leading the pack was Hair Challenge, developed by Rollic Games. The game experienced a peak in weekly downloads early in the quarter, reaching about 562K in late April. Although there was a decline, it maintained a steady rate of over 240K weekly downloads through June. Weekly active users showed a robust upward trend, starting from 59K and climbing to nearly 1.07M by the end of the quarter. Revenue, while modest, peaked at around $7 in mid-June.

DIY Makeup by CrazyLabs LTD had a stable download pattern, beginning with 209K and fluctuating to finish at 126K. The weekly active user count started at 322K, peaking at 562K in early April, before stabilizing around 363K by the end of June.

Another popular title, High Heels!, also from Rollic Games, saw its downloads decline from 248K to around 84K. Despite this, weekly active users remained relatively strong, with figures reaching up to 707K in mid-April and settling at 388K by the quarter's end. Revenue varied, peaking at $50 in late April, with smaller fluctuations thereafter.

Body Race by Gismart showed a dynamic download trend, with a peak of 387K in late May before tapering off to 106K. Active users mirrored this pattern, starting with 48K and reaching a high of 763K in early June, before settling at 342K.

Lastly, Makeover Run – Makeup Game by MOONEE PUBLISHING LTD saw a significant rise in downloads early in the quarter, peaking at 334K in mid-May. Active users followed a similar trend, starting at 18K and reaching 689K at the end of May. Revenue, although not substantial, peaked at $49 in mid-May.

These insights are based on data from Sensor Tower, offering a comprehensive view of app performance in Central America during this period. For more detailed analytics, Sensor Tower provides further insights into the app market dynamics.